LinkedIn Carousel Ads: A Guide to Specs and Best Practices
LinkedIn has rapidly become one of the most popular professional networking platforms in the world with over 740 million registered users. This makes it an excellent place to market your business to a wide range of professionals and decision-makers. One of the most effective ways to do this is through carousel ads which allow you to showcase multiple products or services in a single ad. In this article we will take a closer look at LinkedIn carousel ad specs and best practices to help you create effective ads that drive results.
Specs
When creating a LinkedIn carousel ad it is important to understand the technical specifications required for your ad. Here are the key specs to keep in mind:
- Image size: 1080 x 1080 pixels
- Video size: up to 4GB in size and 3 minutes in length
- Number of cards: up to 10 cards per carousel
- Headline: 25 characters
- Description: 75 characters
- Call to action (CTA): 50 characters
It is important to note that these specs are subject to change so be sure to check LinkedIns ad guidelines for the most up to date information.
Best Practices
Now that you understand the technical specifications it is time to dive into the best practices for creating effective LinkedIn carousel ads. Here are a few tips to keep in mind:
- Keep it simple: When creating your carousel ad it is important to keep it simple and easy to understand. Avoid using too much text or complex images and focus on showcasing your products services in a clear and concise way.
- Use high quality images: The images you use in your carousel ad are crucial to its success. Be sure to use high quality professional looking images that showcase your products or services in the best possible light.
- Use clear headlines and descriptions: The headline and description of your carousel ad are key to grabbing the attention of potential customers. be sure to use clear concise language that accurately describes what your ad is promoting.
- Incorporate a clear call to action: A clear call to action (CTA) is essential to driving results from your carousel ad. Make sure your CTA is clear and easy to understand and that it encourages users to take the next step (such as visiting your website or signing up for a free trial).
- Test and optimize: As with any ad campaign it is important to test and optimize your LinkedIn carousel ads. Be sure to track your ads performance and make adjustments as needed to improve results.
